Eine andere Perspektive zum Thema Social Marketing.

Ein interessanter Standpunkt zum Thema Social Marketing. Vielen Dank an David Gilbert für den tollen Link:

"Everyone's seems to be into co-creation and crowdsourcing these days. Here's a lovely reality check for lazy brands who assume too much about what to expect. It's the phenomenon of "yes I'd love for you to collaborate by washing my dishes and peeling my potatoes." By Johnnie Moore.